Is Your Buyer Looking at “To-Be-Built” Homes?

Purchasing a “to- be-built” home is a completely different animal when it comes to representing a home buyer. While the builder usually has their own contracts that your buyers may be required to sign, there are some questions that I recommend that you ask on behalf of your clients so there are no misunderstandings when [...]

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Your Business Plan for 2015

If you don’t know where you’re going, how are you going to get there? A business plan will give you a track to run on, but not if you fill it out and put it in your drawer. Put it where you can see it every day and make it work for you. If you [...]

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How to Win Real Estate Listings

You’ve worked hard to get that listing appointment. Today is the day. Now what? Frankly, most listing presentations are boring, boring, boring. Every real estate agent’s spiel is just about the same – the exception being the price. The agent thinks “how do I present a realistic price but compete with an agent who comes [...]

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Real Estate Marketing-Raise the Bar In 2012

This is the perfect time to raise the bar in your real estate business. Re-dedicate your efforts to list or sell more homes, make more contacts, learn more strategies. The first step is your real estate marketing plan. Without a plan you’ll waste time and money. Let’s work first from the numbers you want to [...]

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Should You Wait?

One of the questions that are always asked of Real Estate Agents and Mortgage Professionals is “should I buy, or wait?” There is so much press about falling rates, rising rates – falling prices, short sale nightmares and on and on . . . Buyers are confused and looking to professionals for guidance. What better [...]

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Real Estate Agents – What Makes You Different?

In the past we’ve talked about standing out from your competition. In fact, every time you go to a seminar or conference on increasing your business, the speaker will lead off with “What Is Your Unique Value Proposition”? Not to beat it to death, but with so much competition in your local market, coming up [...]

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